Play Up was created in 2004 by Etfor, a Portuguese textile company with over 20 years’ experience in the manufacturing of childrenswear for some of the most renowned international brands and distributors. Play Up collections are designed to be versatile, and comfortable in order to adapt to the various moments in a child’s life, always in keeping with the latest trends in kids’ fashion. All the products are entirely produced in their own production unit, in Portugal, being certified by Oeko-Tex Standard® 100, class 1, which means all of their products are suitable for being used by babies under 3 years old.