About Us

Petite Belle was born from a true love of children’s fashion. It’s bold, exciting and fun, and we want to bring you the best selection of children’s brands from all over the world – clothes that are well designed, high quality, comfortable and easy to wear. 

We only stock items that we would dress our own children in – think quality fabrics, quirky prints, strong designs and the softest basics. We have searched the globe to create a specially curated selection of clothes. Exciting, innovative and ethical brands producing stylish, modern children’s clothing that your little ones will wear time and time again, and hopefully pass on to younger siblings, friends and family.

In a world of fast, disposable fashion, we want to be a breath of fresh air, focusing on ethically produced, sustainable, timeless garments that offer great value for money and will be treasured for years to come.

Some of our brands you will undoubtedly know already. But our hope is that you will join us in discovering new designers that you’ve never heard of before and help us to champion them too. We’re so excited to introduce new brands from across Europe, Australia, Korea and Japan, helping them to grow and establish themselves in the UK market.

So if you’re looking for something a bit different, outfits that you will cherish and your little ones will feel a million dollars in, then you’ve come to the right place.

Welcome to Petite Belle : Where small things bring big joy!